Allbirds: The World's Most Comfortable Shoes
Using full-stack best practices in workflow, security and implementation, we delivered a world-class online and technology experience not only for Allbirds customers, but to the Allbirds team themselves – with a customized CMS, and hand-picked suite of complimentary services.
Allbirds
2 years
eCommerce Website and Systems
Shopify, SAP, Custom
Introduction
Inheriting a v1 site, the firesqueak team quickly went to work automating the site to integrate with a CMS and building out features in support of Allbirds' roadmap. A completely rethought product page, a new flexibly extensible global navigation and new product launches, the Firesqueak team delivered on time with high quality.
A more interactive product page
Attention to details was highlighted by completely revamping the product page to support thumbnails, zoom, video and mobile.
Key Features
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Powerful and nimble content management
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New product, new ways to explore them
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A whole new navigation to find what users need
Smallbirds
Among the many product launches, the smallbirds launch was unique in that it included a free book and additional functionality and design modules not previously seen on the site before.
